The New Yorker — Holiday Documentary Series Social | Editor & motion designer

Created trailers, teasers, and promotional assets for 5+ documentary acquisitions in The New Yorker's holiday series. Each piece had to honor the editorial weight of the source film while functioning as a scroll-stopping social promo — a balance between prestige and platform. I also designed a custom CTA card for each film to drive audiences from social directly to The New Yorker's Screening Room, making the social content a functional part of the distribution strategy, not just promotion.